Masterful Mobile
Masterful Mobile

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Findability

Key actions

Key actions are visible on the homepage. Eg. apply now.

Who's done it well

View vertical best practice examples (where applicable).

How to test this

Open the homepage and look for key site actions that meet the described criteria.

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Case study

Key actions help Erwin Müller drop bounce rates by 25%

Erwin Müller highlighted four key actions that customers always looked for and dropped bounce rates by 25%.

View case study

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