Masterful Mobile
Masterful Mobile

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Findability

Filtering

Filtering is both available and prominent.

Who's done it well

View vertical best practice examples (where applicable).

How to test this

Perform a search. Filtering options should be more prominent than sorting. Eg. visual prioritisation, such as distinctive colour or size.

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Case study

Adding advanced filtering contributes to 40% conversion rate increase

CicekSepeti.com added advanced filtering to their flower and gift site which contributed to a 40% increase in mobile conversion rate.

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