Masterful Mobile
Masterful Mobile

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Registration and conversion

Guest checkout

Users can buy without having to create an account.

Who's done it well

View vertical best practice examples (where applicable).

How to test this

Add a product to the basket and try to checkout. If you can proceed as a guest (without choosing a password), it's a pass.

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Case study

Guest checkout reduces cart abandonment for Erwin Müller

When Erwin Müller introduced guest checkout as the default, it reduced checkout abandonment and contributed to a significant increase in revenue and orders.

View case study

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