Masterful Mobile
Masterful Mobile

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Product pages

Scarcity principle

When products are selling out, stock levels show in real-time.

Who's done it well

View vertical best practice examples (where applicable).

How to test this

Go to the page of a product with low stock. If there's a low stock warning or indication of how many units are left, it's a pass.

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Case study

Adding urgency messaging increases conversion rate 17%

For fast moving products, Lyst added a message encouraging customers to move swiftly to avoid missing out. Highlighting urgency increased conversion rate by 17%

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