Masterful Mobile
Masterful Mobile


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Mobile design

Thumb friendly

Touch targets are large enough for thumbs and easily tappable. Eg. radio button hit area is padded.

Who's done it well

View vertical best practice examples (where applicable).

How to test this

Touch targets should not require people to use a finger or two hands, or take multiple attempts to be hit by a thumb.

Learn more

Case study

Expanding call to action to page width increases add to cart by 6%

When vidaXL enlarged the call to action button to reach the full width of the page, they saw a 6% increase in products being added to the cart.

View case study

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