Masterful Mobile
Masterful Mobile

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Product pages

Relevant CTA

The main Call to Action should fit the context. Eg.Key accommodation details page followed by 'Check Availability'.

Who's done it well

View vertical best practice examples (where applicable).

How to test this

On key product pages, check to see if the main Call to Action is appropriate to the scenario. Eg. 'Buy now' or 'Book flight'.

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Case study

Specific call to action sees 17% conversion rate increase

When Telia Norge made CTAs more specific, they got a 17% conversion rate increase on mobile and 11% on desktop & tablet too.

View case study

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