Masterful Mobile
Masterful Mobile

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Product pages

Scarcity principle

When availability is low, users can see in real time how many rooms or seats etc are left.

Who's done it well

View vertical best practice examples (where applicable).

How to test this

Go to the page of a product with low availability. If there's a low availability warning or indication of how many units are left, it's a pass.

Learn more

Case study

Adding urgency messaging increases conversion rate 17%

Retailer, Lyst, added a message encouraging customers to move swiftly to avoid missing out. Highlighting urgency increased the conversion rate by 17%

View case study

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