Masterful Mobile
Masterful Mobile

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Findability

Visible search

A search tool for selecting the destination(s), travel dates and no. of travellers is above the fold on the homepage.

Who's done it well

View vertical best practice examples (where applicable).

How to test this

Open the homepage and look above the fold for a search tool that meets the described criteria.

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Case study

Hundredrooms grow search based conversions 30%

Hundredrooms hypothesised that making the value proposition prominent and focusing on the search bar would make more people search, increasing the visit-to-search ROI.

View case study

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