Masterful Mobile
Masterful Mobile

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Findability

Visible search

On-site search field is above the fold on all pages. If it's behind a search icon it expands without a new page load.

Who's done it well

View vertical best practice examples (where applicable).

How to test this

If a search bar is visible on all pages (not in a menu), or it's a visible icon that opens within a page, it's a pass.

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Case study

Exposing the search bar increases search usage by 32%

Matalan hypothesised that making the whole search bar visible (not behind an icon) would drive more searches. Search usage increased 32% on mobile and 51% on tablet.

View case study

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