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Finance

Discover how top finance brands are applying some mobile website best practices.

95%

of sites in the UK brought users to the landing page that best-matched their needs.

55%

of sites in the UK used the appropriate keypad for field content (Eg. number pad for phone numbers).

38%

of sites in the UK with multiple product variants provided a tool to help users choose.

Results at a glance

Below you'll find each of the usability categories that we tested. The results are ranked by the percentage of sites tested that passed.

Select to view pass rates in

all usability areas
findability
mobile design
product pages
registration and conversion

in

Europe, Middle East and Africa
Asia-Pacific
Australia
Belgium
China
France
Germany
Hong Kong
India
Japan
Malaysia
Netherlands
New Zealand
Russia
Scandinavia
Singapore
South Korea
Spain
Taiwan
Thailand
United Kingdom
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Who’s done it well in finance

Here are some examples of great mobile site usability by top finance brands.