Masterful Mobile
Masterful Mobile

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Retail

of sites brought users to the landing page that best-matched their needs.

97%

of sites in the UK brought users to the landing page that best-matched their needs.

63%

of sites in the UK used the appropriate keypad for faster form field completion.

32%

of sites in the UK paired icons with explanatory text.

Results at a glance

Below you'll find each of the usability categories that we tested. The results are ranked by the percentage of sites tested that passed.

Select to view pass rates in

all usability areas
findability
mobile design
product pages
registration and conversion

in

Europe, Middle East and Africa
Asia-Pacific
Australia
Belgium
China
France
Germany
Hong Kong
India
Indonesia
Israel
Japan
Malaysia
Netherlands
New Zealand
Pakistan
Philippines
Russia
Scandinavia
Singapore
South Africa
South Korea
Spain
Taiwan
Thailand
Turkey
UAE and Saudi Arabia
United Kingdom
Vietnam
Showing 7 of 60 results
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Who's done it well in retail

Here are some examples of great mobile site usability by top retail brands.