How we conducted the test
We assessed over 1,000 of the most visited sites across retail, finance and travel, for the following usability areas.
How were sites assessed?
How we conducted the test
Findability, product pages, registration & conversion and mobile design were assessed by user experience specialists. Speed was measured through an automated process reviewed and managed by web speed performance specialists.
Findability
Following a search, are users taken to the most appropriate page? Does the on-site search help them quickly find the right product or service?
Product pages
Are the main product or service images and details presented clearly and consistently? Are there prominent next steps or calls to action?
Registration and conversion
Are forms easy to complete? Are price breakdowns provided? Is the transaction process simple and safe for users?
Mobile design
Are the site's pages mobile-friendly? Are they well laid out, with clear headings, well-labelled icons and relevant content? Is branding consistent?
Speed
Is the site's performance optimised for mobile? Do pages load fast enough to not disrupt the overall experience?
Findability
Following a search, are users taken to the most appropriate page? Does the on-site search help them quickly find the right product or service?
Product pages
Are the main product or service images and details presented clearly and consistently? Are there prominent next steps or calls to action?
Registration and conversion
Are forms easy to complete? Are price breakdowns provided? Is the transaction process simple and safe for users?
Mobile design
Are the site's pages mobile-friendly? Are they well laid out, with clear headings, well-labelled icons and relevant content? Is branding consistent?
Speed
Is the site's performance optimised for mobile? Do pages load fast enough to not disrupt the overall experience?
