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60%
of users in South Africa use a smartphone.
79%
of internet users in South Africa rely on their smartphone as much as, or more than, a desktop or tablet.
16%
of users in South Africa purchase producs and services at least as often via a smartphone as via computer.
Findability, product pages, registration & conversion and mobile design were assessed by user experience specialists. Speed was measured through an automated process reviewed and managed by web speed performance specialists.
Following a search, are users taken to the most appropriate page? Does the on-site search help them quickly find the right product or service?
Are the main product or service images and details presented clearly and consistently? Are there prominent next steps or calls to action?
Are forms easy to complete? Are price breakdowns provided? Is the transaction process simple and safe for users?
Are the site's pages mobile-friendly? Are they well laid out, with clear headings, well-labelled icons and relevant content? Is branding consistent?
Is the site's performance optimised for mobile? Do pages load fast enough to not disrupt the overall experience?
Following a search, are users taken to the most appropriate page? Does the on-site search help them quickly find the right product or service?
Are the main product or service images and details presented clearly and consistently? Are there prominent next steps or calls to action?
Are forms easy to complete? Are price breakdowns provided? Is the transaction process simple and safe for users?
Are the site's pages mobile-friendly? Are they well laid out, with clear headings, well-labelled icons and relevant content? Is branding consistent?
Is the site's performance optimised for mobile? Do pages load fast enough to not disrupt the overall experience?
Data for EMEA countries was collected in January 2018. Data for APAC countries was collected in August 2018.
Select mobile sites in