Masterful Mobile
Masterful Mobile

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Travel

Discover how top travel brands are applying some mobile website best practices.

89%

of all sites across the study allowed users to search by subcategory (Eg. multiple airports near a city).

49%

of all sites across the study informed users in real-time when they made a mistake in a form.

22%

of all sites across the study allowed users to favourite or add to a wishlist without an account.

Results at a glance

Below you'll find each of the usability categories we tested. The results are ranked by the percentage of sites tested that passed.

Select to view pass rates in

all usability areas
findability
mobile design
product pages
registration and conversion

in

Europe, Middle East and Africa
Asia-Pacific
Australia
Belgium
China
France
Germany
Hong Kong
India
Indonesia
Israel
Japan
Malaysia
Netherlands
New Zealand
Philippines
Scandinavia
Singapore
South Africa
South Korea
Spain
Taiwan
Thailand
Turkey
UAE and Saudi Arabia
United Kingdom
Vietnam
Showing 7 of 61 results
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Who's done it well in travel

Here are some examples of great mobile site usability by top travel brands.